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of who I am," explains Conrad. "As someone who lives in California, it takes work tokeep my colour light and bright. I use the Sheer Blonde collection because I know that fromtone correcting, to lightening, to highlight enhancing, it will help me maintainthe blonde I love."

Hair Care Partners With Lauren Conrad To Debut The Keep Up With Your Blonde Campaign

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their innovation and quality. The Kao USA Inc. portfolio includes Ban antiperspirant deodorants and Total Refresh Cooling Body Cloths; Jergens and Curel hand and body lotions; Biore facial care; John Frieda Frizz Ease, Root Awakening, Luxurious Volume, Sheer Blonde, Brilliant Brunette, Radiant Red, Full Repair, Luminous Glaze Clear Shine Gloss, Precision Foam Colour and Colour Refreshing Gloss. Founded in 1882, Kao USA Inc. is a wholly owned subsidiary of Kao Corporation.

Being blonde will have even more benefits: from June 9th through July 9th, when you pick up some of your favorite Sheer Blonde products and prove your purchase with a receipt, you can claim (or redeem) an offer to receive a beauty reward, while supplies last. Details are available at .

NEW YORK, June 13, 2014 /PRNewswire/ Blonde is so much more than a hair colour, it a state of mind. Light and bright the perfect blonde elevates your look and your attitude. To empower blondes everywhere to be the best blonde they can be, the John Frieda Sheer Blonde hair care professionals pioneered a line of custom Converse Shoes Leather Brown colour care specifically designed for blonde needs. The innovators at John Frieda Hair Care understand that when your blonde is Converse New Arrival 2018

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Kao USA Inc. is a leading manufacturer of premium beauty care brands that are recognized around the world for Converse Shoes Kids

on, so are you, making it essential to have the right arsenal to keep up your ideal shade. And to provide insider blonde tips for keeping up with your blonde, Conrad will be guest blogging on her favorite products and go to summer hairstyles at and on the John Frieda Hair Care website.

SOURCE John Frieda