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thousands flock to the area to get in touch with their inner redneck.

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year, Lewis created BonfireJam, building a stage in the middle of an empty cotton field and giving redneck revelers a reason to stick around into the night.Lewis grew up in nearby Milton, Fla. but has lived in Los Angeles for 20 years, working in the film and television industry and Cheap Converse High Tops Size 5 producing a number of high profile live televised events, including the Academy Awards. His connections in the entertainment industry helped him sign big time acts Rodney Atkins and Little Big Town to the first BonfireJam, in 2010.This year, the third BonfireJam has been expanded to two nights, Dec. 7 8, with live performances by Clint Black, Gretchen Wilson and Jana Kramer. The festival will also feature professional bull riding and calf roping, and of course the Redneck Christmas Parade that started it all.Lewis said the parade is still the weekend's top draw, with attendance at the concerts topping out at around 6,000, compared to the 15,000 that annually flood the parade route."It is really something to see," Lewis said.The parade, entering its 18th year in 2012, will roll through the streets of Chumuckla, about 30 miles north of downtown Pensacola. It was originally a way to collect unwrapped gifts for needy children. Now, the spectacle has overtaken the charity aspect, as Converse Ballet Flat

a country music town, so I said 'I'm going to bring in country music and put it in this field here so they have something to do after 4 o'clock.'"The next Converse Shoes Leather Brown

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